Do you want to know how you can attract MLM prospects to your business rather than annoy and chase your family and friends?
In this blog post, I am going to dive deeper and show you how you can start attracting high-quality MLM prospects for your business.
If by any means you are not getting new reps in your business and that is getting you worried, then it’s probably because you are still using the old methods to build your business that is why you are probably not getting the kind of results that you want.
The best thing to do is to try out new ways to attract high-quality prospects.
You have to leverage on technology and be smart enough to present yourself in a unique way.
If you are new to the network marketing industry, chances are that you are not getting the kind of results that you want yet, but you have to be patient and keep trying out new ideas that can help you achieve your goals.
Don’t try to be like the regular network marketer who is always busy chasing and begging people to come and join their business, be different and stand out.
Below are the various strategies you can implement to attract MLM prospects.
Why is it so important to brand yourself? First, people do business with someone that they know, like and trust. So many people are out there pitching their business to their prospects and begging them to sign up.
If you do the same thing, you are no way different than the regular network marketer. By branding yourself, it helps position you as an authority, make you stand out from the crowd, and attract MLM prospects to your business.
What you need to do is to offer valuable information that will be very helpful to your prospect.
Your goal should always be about helping people genuinely because that is the main reason why you are in network marketing in the first place. If you are not in this business with the mindset of helping people, then you are probably doing the wrong business.
The more people you are able to help, the more money you are likely to make. So provide your prospects with free valuable information that will help them whether they joined your business or not.
You need to understand that branding yourself first before your MLM company is the key thing in this industry.
When your prospects discover that you are genuinely interested in helping them solve their problems, they won’t really care what company you promote or the opportunity that you have to offer. They will get attracted to you and eventually join your opportunity even without prospecting them.
People are looking for leaders that will help them in their business and if you brand yourself as that leader, they will come to you and not you going to them.
Make Use Of Attraction Marketing
Attraction marketing is a way of giving out quality, free information that will be of benefit to your target audience. It is a way of giving your time and resources to the people whom you are hoping will patronize the product you are selling or join your business opportunity.
This form of marketing is all about building trust, positioning yourself as an authority in your field and then regularly backing up this position by sharing your knowledge and experience with others.
Using attraction marketing to attract MLM prospects can be very powerful. Attraction marketing tends to work best by showing how much value you can offer to your prospect in order to help them solve their problems.
This form of marketing can be applied in any type of industry and has the capacity to boost your network marketing business. Many people now rely on attraction marketing to build their business and it has recorded a lot of success stories.
Attraction marketing is a way of marketing the individual instead of the MLM company that they promote. When you promote yourself, it will attract people to you and make them have an interest in what you have to offer.
Attraction marketing is the direct opposite of what many people do.
They waste so much time to pitch about their business and that actually repel and chase people away.
People are now smarter than you think and they will want to do everything to find out about the genuineness of any opportunity presented to them.
Because of this, it has become very important to first build a relationship with your prospects. Once that relationship has been established and you have proved yourself as a trusted advisor, attraction marketing will definitely work for you.
Have Your Own Blog
If you really want to build a successful MLM business online, then it is important that you have your own blog.
Your blog will position you as an authority. When people visit your blog, you can send them to a capture page where you can capture their details in exchange for a freebie.
Once you have their email, it becomes an opportunity for you to keep serving them by sending them valuable information that will be of benefit to them.
Make sure you have quality contents on your blog such that when people visit your blog, they will want to spend more time to consume your contents.
The good thing about owning your blog is that it can help you to attract MLM prospects from anywhere around the world 24/7. What that means is that prospects are coming to you and not you going to them.
They are coming to you because they need a solution and once you can provide them with that solution, you will win their trust and make them want to join whatever programme that you promote.
Be Visible On Social Media
Having a blog is good but being visible on social media is also very important. Social media platforms will boost your success if you utilize it effectively.
There are lots of people on social media and you can attract MLM prospects to a very large extent once you know how to cast your net.
Having lots of followers on social media will boost your reputation because it will make your prospects understand that you are for real. When you have more followers, it gives your prospects that believe that they can actually rely on you.
Facebook, Twitter, Instagram, Pinterest, LinkedIn etc are some of the social media platforms that you can utilize. Do not try to be visible on all the platforms at the same time because it will drain you and make you lose focus. Instead, choose one platform and master it until you become successful with it before you move to other platforms.
Position Yourself As An Expert
There are qualities people look out for when they want to do business with you. In network marketing, most prospects want to know how much you know in this industry because they are looking for a leader who can hold their hand and show them the way to succeed once they join their business.
People place much value on your expertise. They are quick to trust people who are experts in their field.
In 2006, a research conducted shows that 91% of prospects choose ‘’overall expertise’’ as a highly significant factor when it comes to making a decision and choosing an advisor.
This goes to say that, the importance of positioning yourself as an expert in your industry plays a major role in the success of your business.
There are different ways you can implement your expertise. You can create high-quality contents that will benefit your prospects in order to attract MLM prospects and win their trust.
Your expertise can be shown through articles, videos, books etc.
It doesn’t feel cool when you have to keep chasing your family and friends to join your business and all you get each time is a big NO.
Learning how to attract MLM prospects is the new way to build your MLM business online.
If you implement these strategies I discussed above correctly, you will have quality prospects reaching out to you. And, when they see that you are genuinely interested in helping them solve their problems, they will trust you and be open to joining whatever programme that you have to offer.
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