Do you want to know how you can sell your MLM Products online without bugging family and friends?
In this blog post I will be showing you how best to sell your MLM product online without spamming.
To start with, some companies prohibit certain forms of marketing activities. Before you go ahead to start any form of marketing, I strongly advise that you read your distributorship agreement and ensure that you don’t go against the rules of the company to prevent your company from taking any legal actions against you.
Now that we have sorted that out, let’s proceed. One major mistake I see most people do when they try to sell online is trying to sell to everybody. Not everyone is your customer because if everyone is your customer, then no one is your customer.
You need to define your ideal customer.
Let’s assume you are in the weight loss industry and you want to sell your weight loss products, you can ask yourself these basic questions to help you know who your ideal customer is:
Are they male or female?
Married or single?
What is their age range?
Where do they work?
Do they have kids?
What is their pain?
Where do they live?
Where do they hang out?
For example, if I want to sell a weight loss product, I could use an define my potential customer like :
Age: 30-45 years
Occupation: Civil servants
Pains: They want to get rid of excess fat
Where they hang out: Facebook
When you are able to answer these and many more questions, you will be able to know who you actually want to sell your MLM product to and you will be able to create contents that will speak directly to these groups of people.
Now that you have identified your ideal customer, I am going to show you two of the most popular strategies you can use to sell your MLM product online.
1. Advertising Your Products
So many distributors focus on spending money on paid ads to sell their MLM product online. These paid ads range from but not limited to pay per click, banner ads, solo ads, Facebook paid ads and so many other forms of paid advertising.
By spending money on paid ads, they are focused on sending their customers directly to their sales page or distributor website to purchase their product.
In the ads, they will talk about the benefits of the product and why their customer needs to buy it for their own use, then they will include a link where people can click and be taken directly to their sales page where they can make a purchase.
2. Education Based Marketing
This is by far one of the best ways you can sell your MLM product online. You will have to focus on the benefits of the products and educate your potential customers about it, rather than selling the features of the products itself.
To give you a better understanding, let’s look at these examples:
*If you are in the weight loss niche and you are selling weight loss products, you should create contents and give valuable information about weight loss.
*If you sell beauty products, you should focus on creating contents and giving out valuable tips and information on how to look and feel more beautiful.
*If you sell health products, you should focus on creating contents and giving information on how to live healthily.
Why this strategy is better is that it is educating your prospect and positioning you as an expert in that niche.
They will know that you truly have knowledge about the subject you are talking about and you will be seen as the go-to person in that niche. This is the power of attraction marketing.
You are attracting your ideal prospect and not repelling them. When they see that you have a genuine interest in them and you are not making it all about you, they will ask you for more information about your product and even buy from you.
How To Implement This Strategy
After choosing the strategy you want to use in to sell your MLM product, the next step is to choose a platform that you are going to use.
I have listed three powerful platforms below. I recommend you choose one first to start with it. Once you master one method, you can start exploring other methods.
#1. Facebook – This is one of the easiest platforms to sell your MLM product. As at the time of writing this article, Facebook has more than two billion users. This platform has a very large market for any kind of business.
#2. Youtube – You can set up a youtube channel and make a lot of videos to educate your potential customers in your niche. Most people love to consume contents via videos and it will help you to build a more closed relationship with your potential customer
#3. Blogging – Blogging can help you reach your potential customers very quickly. You can set up a blog around your niche and deliver quality contents to your potential customers.
While you are giving out valuable contents to help you solve the pain of your potential customer, there is one basic thing you need to do which is building your list.
The main essence of giving out all the valuable tips and information is to make your audience to know, like and trust you. So, you need to build a list of interested buyers because not everyone is going to make a purchase immediately.
When you have an email list of interested buyers, you will be able to follow up with them multiple times until they finally make a purchase.
Facebook messenger chatbot is also another good means of building your list and I strongly advise you start using it.
The 80/20 Rule
As you focus on creating contents to educate your prospect, you have to follow the 80/20 rule. This rule states that 80% of your content should be focused on giving value to your potential customer, you should only use 20% to talk about the product you are selling.
People hate to be sold, but they love to buy. Don’t focus too much on making the sale. You need to show your potential customers that you are genuinely interested in helping them. When you do that, you will be able to sell your products with ease without sounding like a salesman.
In a nutshell, when you want to sell your MLM product online, you need to first identify your ideal customer. Pick one of the strategies above and choose one method out of the ones I shared with you then use it to give out value to your potential customer.
Once you have interested buyers coming to you, start building your list so that you can follow up and sell to those who are not going to buy immediately.
I need you to understand that this process might take you some time before you even make your first sales. But you have to also realize that you are in this for the long term so when you are not getting the initial results as you wish to, keep going and improving on yourself.
What are the other ways you feel one can sell your MLM product online? Do let us know in the comment section.