What are the modern ways to promote your MLM business?
This is one question I get asked often so I want to tackle that question in this post.
The network marketing industry is growing at a very rapid pace and it seems like there is an ever growing competition between traditional and modern ways of building an MLM business.
The truth is I build my MLM business 95% online using the modern online lead generation tools.
However, I am not disputing the fact that the offline or traditional ways of promoting an MLM business don’t work.
They do work only that the limitation with traditional method is the time-consuming nature of 3-Way Calls, general prospecting, and Home Meetings.
You can promote your network marketing business ‘’Only Online’’ or ‘’Online + Offline’’ but it is not advisable to focus on ‘’Only Offline’’ to promote your MLM business.
Hope you get my message.
All right, let me quickly share with you the modern ways by which you can promote your MLM business.
1.Start A Blog
I know that many network marketers who are reading this article do not have an idea on how to create a blog and they will do everything possible to ignore this promotional method. But believe me when I say that it is not as difficult as you think.
Blogging is one cool way to promote your MLM business.
This blog is my online marketing machine that never sleeps.
The blog posts that I write are like little soldiers that pop up in the search engine and constantly educating my prospects and also making me go global.
I will advise you to go and do same.
If you are not convinced enough, just take a look around and see what all the top earners in the industry are doing.
Eric wore, Ray Higdon, Todd Falcone, John and Naydia Melton.
All these people have blogs and they are churning out quality contents daily.
If you can be committed to creating a blog and doing some good SEO, you will always get high quality leads from all over the world.
This is not an exaggeration!
Because millions of people come online daily searching for information that will help them to succeed in their MLM business and if you optimize your blog contents correctly, they are likely to find your blog when searching online. If they find your contents helpful, they are likely to join your business.
One good reason why it is good to promote your MLM business on the internet compared to offline is the use of automation to deliver value.
When you have a blog, your blog will always be there to build rapport with the people that visit your blog. This will also help you to generate MLM leads and even follow up with them with an email auto-responder system.
Your blog can be working 24/7 to bring you fresh leads on autopilot.
2.Deliver ‘’Massive’’ Value
Giving value is now the new form of promotion.
Every business that exists is working hard on serving their customers by providing them with more value over their competitors.
Network marketing distributors are also not an exception.
If you want people to come to you rather than you desperately trying to shove your opportunity down their throat, then you have to deliver value.
This is the exact principle Mike Dillard teaches in his book Magnetic Sponsoring.
In the online space, you become the hunted by providing contents in form of blog posts, videos, podcast, and webinars.
Does this sound like hard work to you? Of course, that is why 90% of bloggers quit within 30 days.
However, if you persist, the hard work will be worth it in the end.
So if you are willing to get into the top 10%, you must be willing to do what the 90% are not willing to do.
If you want to attract prospects that you can turn into reps, you need to go the extra mile by delivering massive value so that you can give them reasons to join you over your competitors.
When you deliver massive value, it will:
-Position you as an authority.
-Prove your leadership qualities.
-Make your prospects to know, like and trust you.
-Build confidence in your prospect to join your business opportunity.
For every value that you give out, you should always present it in form of a training.
When you learn something new that helped you share it with other people who might also be looking for such solutions to a particular problem they are having.
It is natural that people love to follow those who teach them something, so when you keep giving value, people will follow you and even join your business opportunity because they see that you are genuinely interested in helping them.
Most times when I share this strategy with people; modern ways to promote your MLM business, they always tell me nobody will listen to them.
But, you don’t become great by hiding in your closet. People will only listen to you when you step out to show them what you are made of.
There are millions of people coming into this industry every year. For the fact that you have been around for some time, you know a little bit more than them.
These people are your target audience so you should always keep them in mind when writing your content.
You don’t need to know everything, you just need to know a little bit more than your prospect to be able to help them.
We live in one of the most exciting times in human history. It is easier now than ever to reach people from anywhere in the world and market to them.
I have people visiting my blog from different parts of the world.
Because there are so many people who are looking for tips that will help them get better results in their network marketing business.
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